Our Mission

Located in the heart of Cedar Falls, The Cob Mercantile is dedicated to nurturing local small businesses by providing an indoor market space where creativity, passion, and entrepreneurship thrive year-round. Our mission is to offer a supportive environment for artisans and makers to grow their brands while delivering unique, high-quality products and services to the Cedar Valley community.

What We Do

The Cob Mercantile is home to a diverse collective of small businesses—our “kernels” within the cob—each offering distinct merchandise that reflect the talent and spirit of the local area. Beyond retail space, we actively support our vendors through shared marketing efforts and a convenient online sales platform, helping them reach a broader audience and flourish in a competitive marketplace. Our indoor market creates a welcoming destination where customers can explore handcrafted goods, discover new unique items, and support the local entrepreneurs of Cedar Falls all year long.

Why We Do It

We believe local businesses are the life of our community and providing an accessible retail platform can spark innovation, growth, and lasting success. At The Cob Mercantile, we are passionate about helping our small vendors cultivate their dreams and reach their full potential. Our motto, “A Place to Grow,” reflects our commitment to fostering growth not only for the businesses we showcase, but also for the wider Cedar Valley economy. We could not do this without the enthusiasm and support of our customers and the dedication of our hardworking staff, with whom we extend our deepest gratitude.

How You Can Get Involved

If you are interested in experiencing a wide variety of unique local products, we invite you to visit us in store to experience firsthand the creativity and passion of our vendors. If you’re a local artisan or maker interested in joining our community, please stop by and discuss booth availability. We are always eager to welcome new “kernels” to our growing cob.